A general approach to combining alternative estimators of a parameter is de
scribed and applied to the analysis of 2 x 2 cross-over trials in which the
treatment effect is of principal interest and carryover is a nuisance feat
ure. The approach requires prior information about the carry-over. Although
modest information is sufficient, more information is rewarded by greater
efficiency. The combination, or synthetic, estimator exhibits a moderating
influence: its mean squared error is a flat function of the carry-over effe
ct in the range of its feasible values, and for the largest feasible carry-
over effect it is superior to either of the originally considered estimator
s. An extension of the approach is outlined and two other applications in m
edical research discussed. Although the method can be regarded as Bayesian
in spirit, we focus on its resampling (frequentist) properties. Copyright (
C) 2001 John Wiley & Sons, Ltd.