'Survival of the fittest' is usually interpreted to mean that natural selec
tion favours genes that maximize their transmission to the next generation.
Here, we discuss recent applications of this principle to the study of gam
etocyte sex ratios in malaria and other apicomplexan parasites. Sex ratios
matter because they are an important determinant of fitness and transmissio
n success - and hence of disease epidemiology and evolution. Moreover, inbr
eeding rates can be estimated from gametocyte sex ratios. The sex ratio is
also an excellent model trait for testing the validity of important compone
nts of what is being marketed as 'Darwinian medicine'.