A virtual seminar (SM) is an economic and effective instructional tool
for teaching students who are at a distance from their instructor. Li
ke conventional class room teaching, a virtual seminar requires an ins
tructor, a student, and a method of communication. Teleconferencing, v
ideo conferencing, intranets and the Internet give learners in a Virtu
al Seminar the ability to interact immediately with their mentors and
receive real and relevant answers. This paper shows how industry and a
cademia can benefit from using methods developed and experience gained
in presenting the first virtual seminars to academic and petroleum in
dustry participants in mid-1996. The information explosion in industry
means that business or technical information is worthless until it is
assimilated into a corporate knowledge management system. A search fo
r specific information often turns into a filtering exercise or an att
empt to find patterns and classify retrieved material. In the setting
of an interactive corporate information system, virtual seminars meet
the need for a productive new relationship between creative people and
the Aux of corporate knowledge. Experience shows that it is more effi
cient to circulate time-sensitive and confidential information electro
nically through a virtual seminar. Automating the classification of in
formation and removing that task from the usual work load creates an e
lectronic corporate memory and enhances the value of the knowledge to
both users and a corporation. Catalogued benchmarks, best-practice sta
ndards, and Knowledge Maps (SM) of experience serve as key aids to com
municating knowledge through virtual seminars and converting that know
ledge into a profit-making asset. (C) 1997 Elsevier Science Ltd.