The inconsistent professional socialization of students is a growing concer
n among pharmacy educators. Numerous commission reports highlight the need
for curricular reform designed to inculcate strong professional values. Stu
dent-centered learning methods aimed at developing affective skills need to
be integrated into the predominantly cognitive teaching practices that cur
rently exist. A "self-directed professional development" (SPD) program was
established that included three elements: (i) patient medication advocacy t
hat promotes a service-oriented covenant between students and patients; (ii
) self-directed learning that prompts students to take responsibility for t
heir own professional growth and develop lifelong learning habits; and (iii
) effective time management that provides students with the tools and motiv
ation to manage multiple tasks. SPD was implemented in a six-week internal
medicine rotation. Results after eight rotations demonstrated the benefit o
f values-based, affective teaching methods. This program focused exclusivel
y on an experiential training environment, but every component of a pharmac
y curriculum should emphasize the development of sound professional values.