Tendencies of present culture: Between normality and ordinarization

The article discusses aspects of normality both as a concept and empiricall y. On the one hand I present those approaches, that conceptualize normality as a level and a consequence of a practical construction of reality, the m ost promising being the theory of social differentiation, discourse theory, civilization theory, habitus theory, frame theory, and stigma theory. On t he other hand I try to identify tendencies of a reverse development, that I will define as "Normalismus " (J. Link) and "Vergewohnlichung" (J. Weiss).