Analysis on trial

Citation
A. Dolan et C. Ayland, Analysis on trial, INT J MAR R, 43(4), 2001, pp. 377-389
Citations number
6
Categorie Soggetti
Economics
Journal title
INTERNATIONAL JOURNAL OF MARKET RESEARCH
ISSN journal
14707853 → ACNP
Volume
43
Issue
4
Year of publication
2001
Pages
377 - 389
Database
ISI
SICI code
1470-7853(2001)43:4<377:AOT>2.0.ZU;2-G
Abstract
This paper describes work carried out in order to assess whether the approa ch taken to the analysis of qualitative data impacts upon the findings and their consequent interpretation. Three different approaches were used to an alyse the same dataset - a Holistic and Interpretive approach, a Cut and Pa ste approach and Computer Assisted Qualitative Data Analysis Software (CAQD AS). We discuss the differences between the approaches themselves, their ou tput, the relative costs of adopting the three different approaches and the implications of the work.