Are you attracted? Do you intend to pursue? A recruiting policy-capturing study

This study examines the relative importance of four factors: job factors of pay and promotion, and two organizational image factors: lay-off policy an d ecological rating, on recruits' attraction or job pursuit. We identify th at factors determining potential job recruits' attraction to an organizatio n may not equate with the factors that prompt job pursuit intentions. Using a sample of business students and policy-capturing methodology, results sh ow ecological rating most strongly predicted attractiveness, while pay most strongly predicted job pursuit intentions.