The central purpose of this paper is to examine firms' vertical integration
decisions as a consequence of strategic choices within an explicit market
environment. I show that a unique equilibrium number of unintegrated downst
ream firms exists when the intermediate-good market is imperfectly competit
ive and nonintegration leads to savings in fixed costs. The outcome may be
one in which some firms produce the intermediate good internally while othe
rs do not, despite the fact that all firms have identical ex ante opportuni
ty sets. Thus, my results provide an explanation for intraindustry differen
ces in the vertical organization of firms.