The structural dependence of the optical and dielectric physical prope
rties of liquid crystal (LC) materials is investigated with the aid of
molecular modeling. A material characterization of LC materials is ma
de using fundamental physical measurement values, e.g. optical, dielec
tric, elastic, and viscous parameters. A novel mixture design based on
selected LC materials leads to significant improvements that fulfill
the requirements for active matrix LC displays, for instance, fast swi
tching times, lower power consumption, and wide operation temperature
ranges. The development of LC displays from the material supplier's po
int of view is briefly reviewed.