Near-resonant optical pumping is applied for encoding the anisotropy of thi
rd-order susceptibility chi ((3)) in a Disperse Red 1 poly (methyl methacry
late) polymer thin film. The encoding process involves one- or two-photon e
xcitation that results in trans-cis isomerization of azo molecules, Third-h
armonic generation from the sample is used to probe the chi ((3)) anisotrop
y. We demonstrate large reversible variations of the third-harmonic generat
ion (several times in intensity) in a sample pumped by the second harmonic
of a Nd:YAG laser or a cw He-Cd laser. A microscopic model, which includes
mechanisms for angular hole burning and molecular reorientation, is present
ed. The model is in good qualitative agreement with the experimental result
s. (C) 2001 Optical Society of America.