Surfactant transport through the three-phase contact line is studied in rel
ation to the wetting-enhancing effect of surfactants. A specially designed
experimental setup is used to simultaneously monitor interfacial adsorption
and wetting tension during forced immersion of a hydrophobic or hydrophili
c plate into aqueous surfactant solutions. The adsorption at the liquid/sol
id interface has been measured by ellipsometry, the wetting tension has bee
n determined according to the Wilhelmy plate method, and the adsorption to
the liquid/vapor interface has been evaluated from surface tension measurem
ents. The relative importance of different adsorption modes could thereby b
e grasped. For hydrophobic substrates, the dynamic wetting behavior is stro
ngly affected by surfactant carryover through the advancing three-phase con
tact line, which appears to be the dominant mode of surfactant transport to
the solid/liquid interface. Conversely, for hydrophilic substrates, three-
phase contact line carryover of surfactant does not appear to be so importa
nt, the predominant transport mode being bulk diffusion.