Purchased materials often account for more than 50% of a manufacturer's pro
duct nonconformance cost. A common strategy for reducing such costs is to a
llocate periodic quality improvement targets to suppliers of such materials
. Improvement target allocations are often accomplished via ad hoc methods
such as prescribing a fixed, across-the-board percentage improvement for al
l suppliers, which, however, may not be the most effective or efficient app
roach for allocating improvement targets. We propose a formal modeling and
optimization approach for assessing quality improvement targets for supplie
rs, based on process variance reduction. In our models, a manufacturer has
multiple product performance measures that are linear functions of a common
set of design variables (factors), each of which is an output from an inde
pendent supplier's process. We assume that a manufacturer's quality improve
ment is a result of reductions in supplier process variances, obtained thro
ugh learning and experience, which require appropriate investments by both
the manufacturer and suppliers. Three learning investment (cost) models for
achieving a given learning rate are used to determine the allocations that
minimize expected costs for both the supplier and manufacturer and to asse
ss the sensitivity of investment in learning on the allocation of quality i
mprovement targets. Solutions for determining optimal learning rates, and c
oncomitant quality improvement targets are derived for each learning invest
ment function. We also account for the risk that a supplier may not achieve
a targeted learning rate for quality improvements. An extensive computatio
nal study is conducted to investigate the differences between optimal varia
nce allocations and a fixed percentage allocation. These differences are ex
amined with respect to (i) variance improvement targets and (ii) total expe
cted cost. For certain types of learning investment models, the results sug
gest that orders of magnitude differences in variance allocations and expec
ted total costs occur between optimal allocations and those arrived at via
the commonly used rule of fixed percentage allocations. However, for learni
ng investments characterized by a quadratic function, there is surprisingly
close agreement with an "across-the-board" allocation of 20% quality impro
vement targets. (C) 2001 John Wiley & Sons, Inc.