Because data are collected for only fatal crashes, it is difficult to accur
ately measure seat belt and air bag effectiveness. The use of safety device
s influences survival rates which in turn determine whether a crash is incl
uded in the sample, leading to sample selection bias, We propose a simple s
olution to the selection problem: limiting the sample to crashes in which s
omeone in a different vehicle dies. Empirically, we find seat belts more ef
fective and air bags to be less effective than previously found. The cost p
er life saved through seat belts is approximately $30,000, compared to $1.8
million for air bags.