As education becomes a global enterprise, policies and practices derived fr
om a particular cultural context are finding their way into educational sys
tems that differ significantly from their land of origin. The article explo
res the cultural context of school improvement in Thailand, a developing As
ian nation, Although Thailand is rapidly integrating into the global cultur
e, it retains a strongly traditional set of cultural values and norms. Draw
ing upon literature review and case study data, we examine the changing nat
ure of successful school improvement in Thailand during this period of rapi
d cultural transition. We also discuss implications for school improvement
more generally.