This article was inspired by the Body Image Summit on 21 June 2000 in Londo
n at which a panel, headed by Tessa Jowell, Minister for Women, led a discu
ssion among representatives of the media and British fashion industry. The
aims of the Summit were to consider the effects of advertising images on te
enage girls and women and to develop a consensus from within these industri
es to incorporate a social and ethical awareness in their promotional activ
ities. A negative reaction to this forum was the main result. In this artic
le I offer both a sociological and psychoanalytically based discussion of t
he problem of body image for women. I also consider how society and women t
hemselves could begin to counteract the pernicious effects of being sold un
realistically thin, ideal images of womanhood continually perpetrated by co
nsumerism.