College drinking has traditionally been studied from a public health perspe
ctive that attempts to quantify behavior as a means toward description, exp
lanation, and intervention. This article offers a critical and cultural app
roach to understanding the meanings and functions of high-risk drinking and
the ways in which those meanings are reproduced within the culture. Data w
ere collected via an ethnographic study of fraternity members at a large mi
dwestem university to explore the communication of excessive drinking norms
. Viewed from various narrative and structural theories, the study examines
collected drinking stories as a source for analyzing the construction of m
eanings surrounding drunkenness for the fraternity subculture. Five themes
emerged as functions of drunkenness for the culture, Implications for preve
ntion are discussed.