A distinctive feature of all human languages is the diverse and arbitrary n
ature of the sign (signifier). This can be interpreted as stating that the
mapping between signals and referents is established by convention rather t
han by functional constraints. This property of the sign provides for a gre
at deal of linguistic flexibility and is a key component of symbolic commun
ication. Game theoretic models to describe signal imitation are investigate
d with a view to understanding how non-arbitrary (indexical) animal-style s
ignals might 'evolve' culturally into diverse, arbitrary signs. I explore t
he evolutionary hypothesis that private, arbitrary signs emerge as a result
of selective imitation within a socially structured population. Once arbit
rary signs have emerged, they contribute towards greater assortative intera
ctions among individuals using a shared sign system. In natural populations
, the models for imitation will very often be close kin. Hence, kinship pro
vides one mechanism for the creation of true symbols. An imitation-structur
ed population can support many more sign systems than an equivalent non-str
uctured population and is one in which symbols become the dominant force in
assortative interactions. (C) 2001 Academic Press.