We describe an approach for converting reflection coefficients of any struc
ture into colors, taking into account human color perception. This procedur
e is applied to the study of the colors reflected by Morpho rhetenor butter
flies wings. The scales of these wings have a tree-like periodic structure
which is modeled with the help of a rigorous lamellar grating electromagnet
ic theory. In this way, we are able to determine the colors reflected by th
e wing under various illumination conditions.