A content analysis of 495 humorous comic strips published on Mother Day and
Father's Day from 1945 to 1999 indicates that gender stereotypes in this s
et of Sunday funnies have fluctuated since the end of World War II. Patriar
chal gender disparities in the fictional families (i.e., gender disparities
favoring father characters) were at their highest between 1945 and 1959, d
eclined between 1960 and 1974, increased between 1975 and 1984, dropped bel
ow zero between 1985 and 1989, and went up again between 1990 and 1999. Alo
ng with the fluctuation, there was progress. From 1945 to 1999 in the holid
ay strips, mothers were afforded more freedom and their domestic workload b
ecame less onerous; the ratio of daughters to sons improved; and, beginning
especially in the 1990s, the families became more racially and ethnically
diverse.