The relationship between the financial structure of a marketing cooperative
(MC) and the requirement of the domination of control by the members is an
alysed from a transaction costs perspective. A MC receives less favourable
terms on outside equity than a conventional firm because the decision power
regarding new investments is not allocated to the providers of these funds
. This is a serious threat to the survival of a MC in a market where effici
ent investments are characterised by an increasing level of asset specifici
ty at the processing stage of production. A MC is predicted to be an effici
ent organisational form when the level of asset specificity at the processi
ng stage of production is at a low or immediate level compared to the level
of asset specificity at the farming stage of production. (C) 2001 Elsevier
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