Technologies do not follow some pre-determined and inevitable course from t
heir context of production to their context of use, and technologies used i
n schools are no exception. Rather, technologies and their use in the class
room are socially contextualised. They are often appropriated in ways unant
icipated by their developers, locking into institutional arrangements and r
eflecting elements of the prevailing social relations in and around the par
ticular context(s) of application. Through the discussion of a particular t
echnology (the Logo programming language) as a case study in educational in
novation, this article demonstrates how the use of technologies in schools
is 'socially shaped'. The paper looks into the place that Logo occupied wit
hin the institutional and organisational cultures of US and UK mainstream s
chools after its introduction in the early 1980s. It discusses the ways in
which Logo was received in the educational arena and was implicated in the
politics of educational innovation at a time of conservative restoration.