The field of development communication faces a critical juncture regarding
its theoretical and pragmatic relevance due to both internal debates and cr
iticisms, and external restructuring of political, economic, and social sys
tems on a global scale. The internal debates and criticisms indicate, at be
st, that the field is in some degree of conceptual disarray and, at worst,
that it is detrimental to the goals of improving the human condition materi
ally and symbolically. The concomitant external changes to social systems c
onstitute a daunting context that questions the legitimacy and rationale of
development efforts while fostering new forms of social change. This artic
le argues that the field must redirect its attention in order to respond to
the Persistence of substandard living conditions that demonstrate the cont
inued relevance of development efforts in general, specifically by drawing
from the findings of scholarship of new social movements, combining them wi
th relevant areas from participatory communication for development research
.