This paper presents a Multicultural Communication Process Model for in
creasing multicultural competence. Incorporating social work values an
d practice theory, research findings, and principles of communication
theory, the model defines a specific process for intervention with and
by African Americans. The process is twofold First, the practitioner
uses the components of the model to guide his own individualized study
and growth in multicultural knowledge. Second the practitioner uses t
he model to intervene actively or supervise intervention in a multicul
tural context. The model's eight components are presented followed by
case vignettes which vividly describe how the model is applied in a nu
mber of practice settings.