Does it matter that personal care of one doctor to one patient is bein
g diluted by larger teams with increased delegation of work? In arguin
g that it does, this paper focuses on compassion, 'fellow feeling whic
h is likely to be expressed' General practitioner morale, patient sati
sfaction, and clinical medicine are examined, and teleology, game theo
ry, and 'psycho-immuno endocrinology' touched upon, to come to the pap
er's conclusion, which is to call for the resuscitation of the 'Person
al Doctor'.