Research examining the relationship between the allocentrism-ideocentrism c
ultural variable and cooperation in social dilemmas is inconsistent. This r
elationship is considered in the context of social values within the prison
er's dilemma (PDG) in two studies. We hypothesised that allocentrics (relat
ive to ideocentrics) would more likely express the social value of minimisi
ng differences rather than maximising joint outcomes. In Study 1 the hypoth
esis was supported. Study 2, including British and Malaysian respondents, r
eplicated and extended these results to rankings of PDG outcomes. These fin
dings are integrated with previous research, in particular to explain mixed
results concerning allocentrism and cooperation. Copyright (C) 2001 John W
iley & Sons, Ltd.