Ethnography, export marketing policy, and economic development in Niger

This study shows the value of ethnographic research in driving marketing po licy in Third World economic development. In the controversy surrounding th e World Bank's Structural Adjustment Program, the government of Niger and i ts multilateral partners sought to identify policy interventions that would promote export marketing growth. The study aims for a programmatic evaluat ion of onion marketing in West Africa. In addition, it assesses the distrib ution of benefits to participants in the marketing channel and evaluates wi despread negative perceptions of marketing intermediaries.