Applications of metes-analysis for marketing and public policy: A review

Authors
Franke, GR
Citation
Gr. Franke, Applications of metes-analysis for marketing and public policy: A review, J PUBL POL, 20(2), 2001, pp. 186-200
Citations number
165
Categorie Soggetti
Economics
Journal title
JOURNAL OF PUBLIC POLICY & MARKETING
ISSN journal
07439156 → ACNP
Volume
20
Issue
2
Year of publication
2001
Pages
186 - 200
Database
ISI
SICI code
0743-9156(200123)20:2<186:AOMFMA>2.0.ZU;2-M
Abstract
The author examines the relevance of metes-analysis for research on marketi ng and public policy. He presents an overview of the history, benefits, and criticisms of metes-analysis; reviews and suggests metes-analysis applicat ions; gives a nontechnical description of how to perform a metes-analysis; and concludes with implications of a "meta-analysis mindset" in the: conduc t and reporting of primary research studies.