Sm. Baker et C. Kaufman-scarborough, Marketing and public accommodation: A retrospective on Title III of the Americans with Disabilities Act, J PUBL POL, 20(2), 2001, pp. 297-304
The Americans with Disabilities Act was implemented with the desire to make
society inclusive for people with disabilities. This attempt at social eng
ineering has fundamentally changed the way Americans perceive disability, h
owever much work remains to be done. This article, which focuses on Title I
II of the Americans with Disabilities Act, begins with an overview of the s
tatute. Next, it highlights some of the relevant marketing issues of Title
III, made salient by case studies and court cases. The article concludes wi
th a discussion of marketing and public policy implications for increasing
accessibility to public facilities.