Addictive drugs act as a discriminative stimulus and induce positive r
einforcement. In concert with psychomotor stimulatory effects these ac
tions are responsible for their habit-forming action in experimental a
nimals and humans. Factors such as genetic predisposition, stress, pha
rmacological pretreatment and social context may deteriorate a previou
sly controllable behaviour into compulsive drug-seeking dominated by t
he uncontrollable desire to take a drug (craving). The introduction of
concepts of neuronal plasticity in addiction research has lead to imp
ortant therapeutical consequences. Novel compounds and new regimes for
drug treatment to prevent activity-dependent long-term changes, or to
facilitate extinction in drug-sensitized neuronal systems, are emergi
ng; Recently anti-craving substances have been registered for relapse
prophylaxis in weaned alcoholics in various European countries (acampr
osate) and the United States (naltrexone). Acamprosate and the opioid
antagonist naltrexone most likely reduce alcohol abuse through differe
nt neuronal mechanisms. A synopsis of data from behavioural and molecu
lar studies suggests the involvement of long-lasting adaptations in br
ain-reinforcement systems through which conditioned cues can, even aft
er several years of drug abstinence, reinstate a former acquired addic
tive behaviour.