This review examines contemporary views of the role of plant hormones in th
e control of physiological processes. Past and present difficulties with no
menclature encapsulate the problems inherent in using the 'classic' hormone
concept in plants, with their distinctive multicellular organization. Chem
ical control may be a more relevant notion, However, control may also resid
e in the responding tissue via changes in sensitivity, or as combined contr
ol, where response is dictated by both sensitivity and concentration. Crite
ria for demonstrating these modes of action are reviewed, as well as framew
orks for deciding whether hormone transport is involved. Problems of measur
ing relevant hormone concentrations are discussed. Methods for measuring an
d comparing tissue sensitivity to hormones are outlined and relative contro
l is introduced as a means of assessing the importance of hormonal control
against a background of other influences. While animals and plants appear t
o have coinherited homologueous intracellular signalling systems, at the wh
ole organism level modes of hormone action may diverge. It is postulated th
at the synthesis-transport-action mechanism of action may be just one of se
veral possible ways that phytohormones could control physiological processe
s. Twelve separate roles are discussed, and it is suggested that some of th
ese could operate simultaneously to the plant's advantage.