We calculate the medium modifications of the rho pi pi vertex in a relativi
stic hadronic framework incorporating nucleons and Delta (1232) isobars, an
d find a substantial increase of the rho pi pi coupling, dominated by proce
sses where the Delta is excited. The coupling depends significantly on the
virtuality of the rho, which is related to analytic properties of the verte
x function. We analyze the general case of a nonzero three-momentum of the
rho with respect to the nuclear medium, and evaluate the resulting widths a
nd spectral strength in the transverse and longitudinal channels for the rh
o --> pi pi decay. These widths are used to obtain the dilepton yields from
rho decays in relativistic heavy-ion collisions. (C) 2001 Elsevier Science
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