The changing economics of medical practice have had a profound effect on th
e educational, research, and service missions of academic departments of ps
ychiatry across the country. The authors describe the development of a mana
ged behavioral health care organization in their parent academic health si-
stem as a survival strategy for allowing their department to function in a
managed care environment. They present a series of lessons learned in this
effort to adapt to a highly, volatile managed behavioral health care market
: know how you fit into your market as well as your institution. form coope
rative alliances within and outside of your institution, pro,,ide incentive
s to manage risk, focus on core competencies, innovate in your areas of str
ength, and collect data.