The Balanced Scorecard was first devised by Kaplan and Norton (1992, Harvar
d Business Review, January-February, pp. 71-79) as a measurement framework
that was expected to overcome some of the deficiencies of traditional perfo
rmance systems. It gives a holistic view of the organization by simultaneou
sly looking at four important perspectives (financial, customer, internal p
rocesses, innovation and learning). Apart from being a measurement framewor
k, the Balanced Scorecard achieved recognition as a strategic management sy
stem. The new approach to performance measurement suggested in the Balanced
Scorecard is consistent with the initiatives under way in many companies:
cross-functional integration, continuous improvement, customer-supplier par
tnerships and team rather than individual accountability. In this sense, it
fits well into the quality management philosophy, embracing some of the bu
siness excellence principles of Kanji's Business Excellence Model. Neverthe
less, the Balanced Scorecard, as presented by Kaplan and Norton, is not wit
hout limitations. The causality links suggested among the four perspectives
are particularly problematic and ambiguous. Additionally, it fails to reco
gnize explicitly the contributions of important stakeholders, such as emplo
yees and suppliers. Taking into account the potentialities and limitations
of the traditional Balanced Scorecard, we propose the development of a new
framework integrating the elements of Kanji's Business Excellence Model and
taking advantage of the strengths of its sound methodological support. The
Business Scorecard may be improved by integrating the total quality manage
ment principles and critical success factors that constitute Kanji's Busine
ss Excellence Model. The Kanji's Business Scorecard we present in this pape
r is not only a conceptual model, but also a measurement model. Furthermore
, Kanji's approach has the potential to give a deeper understanding of how
achievements in the different areas feed each other to form a cycle of cont
inuous improvement. Finally, the implementation of Kanji's Business Scoreca
rd can help organizations to develop, cascade and implement a strategy for
business excellence.