In this article the author explores the ways in which the media articulate
discursive structure and lived experience through an analysis of the covera
ge of the 1999 Israeli national elections in one Israeli newspaper Recent c
hanges in Israeli electoral law unleashed new social forces that granted ma
jor political influence to ethnic parties. The renewed salience of (Jewish)
ethnicity clashes, however, with dominant discourses of national identity,
according to which a unitary Israeli identity subsumes particularistic Jew
ish ethnicities, while silencing Palestinian identity. Such changes imply a
n important role for the Israeli media, which has traditionally marked iden
tity difference through distinct regimes for the expression and control of
affect. The author examines constructions of affect, and their inscription
onto particular social identities, in Yediot Ahronot, Israel's widest-circu
lation daily.