In a case-control study the appropriate likelihood is the 'retrospective' l
ikelihood, i.e. the likelihood of exposure given disease. For the classical
frequentist analysis, the 'prospective' likelihood, i.e. the likelihood of
disease given exposure, and the retrospective likelihood produce the same
odds-ratio estimators for exposure, and so logistic regression may be used
for both. The Bayesian analysis is not so simple, but the Bayesian framewor
k for case-control studies offers flexible possibilities for the hierarchic
al modelling that is needed in many contexts. We review the Bayesian approa
ches to the analysis of case-control studies developed so far, show how to
extend these approaches to the situation of a study with any number of cate
gorical or discretised continuous exposure variables, and identifying suita
ble priors. We then show how the resulting models may be fitted using Marko
v chain Monte Carlo methods, and provide an illustration based on genotype
data.