Buy, this stuff - Please!

Authors
Wells, M Corcoran, E
Citation
M. Wells et E. Corcoran, Buy, this stuff - Please!, FORBES, 168(15), 2001, pp. 44-44
Categorie Soggetti
Economics
Journal title
FORBES
ISSN journal
00156914 → ACNP
Volume
168
Issue
15
Year of publication
2001
Pages
44 - 44
Database
ISI
SICI code
0015-6914(200112)168:15<44:BTS-P>2.0.ZU;2-I
Abstract
Marketers are desperate for dollars from tightfisted consumers.