The implementation of quality elements in research and development is a hot
issue, still under discussion and development. In recent years much progre
ss has been made in the development of effective proposals. However there a
re still problems and misunderstandings on how to apply quality assurance i
n research and development. This work clarifies these issues. mainly caused
by the application of formal standards for quality assurance in R&D. It li
sts reasons for. and demonstrates benefits of. implementing quality element
s in R&D and then offers detailed suggestions for addressing the most impor
tant issues without hampering the flexibility and creativity of R&D.