Rf. Beltramini et Pd. Bridge, Relationship between tobacco advertising and youth smoking: Assessing the effectiveness of a school-based, antismoking intervention program, J CONSUM AF, 35(2), 2001, pp. 263-277
A significant consumer issue today concerns tobacco advertising and youth s
moking behavior and what is being done in the interest of these young consu
mers to reduce smoking. Since the Master Settlement Agreement earmarked res
ources for consumer education, progress is being made researching the effec
tiveness of antismoking advertising and of school-based, antismoking interv
entions. This paper explores the effectiveness and potential of one such pr
ogram to encourage additional interdisciplinary research attention and to p
rovide direction in reducing smoking uptake behavior among youth.