Relationship between tobacco advertising and youth smoking: Assessing the effectiveness of a school-based, antismoking intervention program

A significant consumer issue today concerns tobacco advertising and youth s moking behavior and what is being done in the interest of these young consu mers to reduce smoking. Since the Master Settlement Agreement earmarked res ources for consumer education, progress is being made researching the effec tiveness of antismoking advertising and of school-based, antismoking interv entions. This paper explores the effectiveness and potential of one such pr ogram to encourage additional interdisciplinary research attention and to p rovide direction in reducing smoking uptake behavior among youth.