Relationship between tobacco advertising and youth smoking: Assessing the effectiveness of a school-based, antismoking intervention program

Citation
Rf. Beltramini et Pd. Bridge, Relationship between tobacco advertising and youth smoking: Assessing the effectiveness of a school-based, antismoking intervention program, J CONSUM AF, 35(2), 2001, pp. 263-277
Citations number
49
Categorie Soggetti
Economics
Journal title
JOURNAL OF CONSUMER AFFAIRS
ISSN journal
00220078 → ACNP
Volume
35
Issue
2
Year of publication
2001
Pages
263 - 277
Database
ISI
SICI code
0022-0078(200124)35:2<263:RBTAAY>2.0.ZU;2-Z
Abstract
A significant consumer issue today concerns tobacco advertising and youth s moking behavior and what is being done in the interest of these young consu mers to reduce smoking. Since the Master Settlement Agreement earmarked res ources for consumer education, progress is being made researching the effec tiveness of antismoking advertising and of school-based, antismoking interv entions. This paper explores the effectiveness and potential of one such pr ogram to encourage additional interdisciplinary research attention and to p rovide direction in reducing smoking uptake behavior among youth.