Campaign exposure and interpersonal communication as factors in contraceptive use in Bolivia

Two mass media campaigns concerning reproductive health were broadcast in B olivia from March 1994 to June 1996. Data were collected at three time poin ts from both cross-sectional and panel samples of randomly selected, marrie d, urban women. Campaign exposure and interpersonal communication with spou se, friends, and others were associated with contraceptive knowledge and us e, but not attitudes. Campaign exposure was associated with perceptions tha t members of one's personal network used contraception. This study provides a more contextual view of campaign effects by linking mass media and perso nal network communication.