Research indicates that both highly and lowly identified fans are more like
ly to be intrinsically than extrinsically motivated and that highly identif
ied fans have a particularly strong inclination for intrinsic motivation. T
he current investigation was designed to extend this work by examining the
relationship between level of identification and one's intrinsic and extrin
sic motives for originally following a sport team. Preference for intrinsic
motives for originally following a team should be highest among those high
on team identification. 88 participants completed questionnaires containin
g the Sport Spectator Identification Scale and items assessing their intrin
sic and extrinsic motives for originally identifying with a team. Analyses
provided clear support for the hypotheses.