Public relations practice in Japan: an exploratory study

Ninety-four (62%) survey responses in the Japanese language from 151 corpor ate public relations professionals in Japan were analyzed to investigate ho w Japanese management styles have changed since the recent economic recessi on, and how present management styles have impacted public relations practi ce in Japan. Findings suggest today's Japanese management styles are not a static system unaffected by the economic pressures, and that current public relations practices in Japan align more closely with mixed models of publi c relations practiced in Western societies. (C) 2001 Elsevier Science Inc. All rights reserved.