Despite a long tradition of research on organizational mortality, organizat
ional theorists have not examined the effect of incentive contracting on fi
rm survival. This paper fills this gap by examining the effect of incentive
contracting on the survival of U.S. business format franchise systems over
the period 1984-1996. The paper finds empirical support for several hypoth
eses derived from efficient contracting theory. In general, large firms tha
t adopt policies which screen agents, signal quality, and control agents' f
ree-riding are more likely to survive than large firms which do not adopt t
hese policies.