Postindustrial city development has become increasingly privatized, in
addition to being based more and more on ''imagineering'' place for s
ale to footloose producers and consumers. As a result, cities have tak
en on many of the characteristics generally associated with theme park
s. Themed built environments envelop highly selective communities esse
ntially isolated from others, both socially and spatially. I argue tha
t these sociospatial results of Disneyesque urban development do not b
ode well for urban social relations. I substantiate this claim by docu
menting the evolution of sociospatial isolation and polarization in Or
lando, Florida, which has grown quite rapidly since the arrival of Dis
ney World in the early 1970s. This ''other'' Orlando is proving to be
ever more difficult to imagineer away and, indeed, represents the soci
al limits to Disneyesque development.