Application of the theory of planned behavior to predict research dissemination - A prospective study among addiction counselors

Constructs of the theory of planned behavior (TPB) were used to predict dis semination of an addiction program among ninety-eight counselors. As part o f a training workshop, ninety-eight participants completed a questionnaire that assessed TPB constructs (e.g, attitudes toward the program). Ar baseli ne, attitude and social norms predicted 56 percent of the variance in inten tion to adopt the program. At the six-month follow-up (n = 86), intention t o adopt and perceived control predicted 19 percent of the variance in level of actual program use. The results lend support to the use of TPB and to t he idea that research dissemination should attempt to influence attitude fo rmation and social norms initially. and later in the adoption process it sh ould focus on enhancing perceived control to increase motivation to adopt.