The preparation and dissemination of policy statements are necessary but in
sufficient 20 prevent the inappropriate use of infant-feeding products in e
mergencies. The widespread failure of humanitarian agencies operating in th
e Balkan crisis to act in accordance with international policies and recomm
endations provides a recent example of the failure to translate infant-feed
ing policies into practice. This article explores the underlying reasons be
hind the failures which include: (1) the weak insitutionalisation of polici
es; (2) the massive quantities of unsolicited donations of infant feeding p
roducts, (3) the absence of monitoring systems; (4) inadequate co-ordinatio
n mechanisms; (5) the high costs of correcting mistakes, and (6) the cumula
tive effects of poor practice. Efforts to uphold best practice during the c
risis are also documented. Finally the article identifies actions that coul
d be undertaken in advance of and during future emergencies to enhance the
application of infant feeding policies in emergencies.