The purpose of this paper is to analyze endogenous asset innovation by an e
ntrepreneurial exchange owner in a general equilibrium model of incomplete
security markets with financial transaction fees. A monopolistic market mak
er has the technology to introduce a new option into the economy and charge
investors proportional transaction fees if they trade on the exchange. The
market maker's objective is to choose the security and transaction fee tha
t maximize revenues when opening the exchange. A computational analysis of
this problem is necessary since there are no interesting models with closed
-form solutions. We compute the price and welfare effects of the option int
roduction.