Olfaction is unique among the senses in that signals from the peripheral se
nsory receptors bypass the thalamus on their way to the cortex. The fact th
at olfactory stimuli are not gated by the thalamus has led some researchers
to suggest that people may be unable to selectively direct their attention
toward the olfactory modality. We examined this issue in an experiment whe
re participants made speeded intensity (strong vs weak)discrimination respo
nses to an unpredictable sequence of olfactory and visual stimuli. Attentio
n was directed to either olfaction or to vision by means of an informative
cue that predicted the likely modality for the upcoming target on the major
ity of trials. Participants responded more rapidly when the target was pres
ented in the expected rather than the unexpected modality, showing that peo
ple can selectively attend to olfaction.