Organizations undergoing technology-driven change must understand that tech
nology is only one of several inter-related components which drive organiza
tional performance. A multi-system perspective of organizations highlights
the interdependencies between an organization's technology, structure and c
ulture and how these affect organizational processes and behaviors. Success
ful technological innovations require that either the technology be designe
d to fit the organization's current structure and culture or that the organ
izational structure and culture be reshaped to fit the demands of the new t
echnology. Thus, the desired effects of new technology are most often reali
zed in organizations able to implement the additional changes that are requ
ired to maintain overall fit. To illustrate these issues, this paper presen
ts a case study based on a technology-driven change in a Turkish financial
organization. Special attention is given to the role of organizational cult
ure, which is often cited as the most critical factor in successful technol
ogy assimilation. (C) 2001 Elsevier Science Ltd. All rights reserved.