People appear to behave paradoxically, by persisting in repeated self-chang
e attempts despite previous failures. It is argued, though, that self-chang
e attempts provide some initial rewards even when unsuccessful. Feelings of
control and optimism often accompany the early stages of self-modification
efforts, in addition, unrealistic expectations concerning the ease, speed,
likely degree of change, and presumed benefits of changing may overwhelm t
he knowledge of one's prior failures. It is thus important to learn to dist
inguish between potentially feasible and impossible self-change goals in or
der to avoid overconfidence and false hopes leading to eventual failure and
distress.