Socializing children about television: An intergenerational study

Citation
L. Carlson et al., Socializing children about television: An intergenerational study, J ACAD MARK, 29(3), 2001, pp. 276-288
Citations number
55
Categorie Soggetti
Economics
Journal title
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
ISSN journal
00920703 → ACNP
Volume
29
Issue
3
Year of publication
2001
Pages
276 - 288
Database
ISI
SICI code
0092-0703(200122)29:3<276:SCATAI>2.0.ZU;2-E
Abstract
This article describes a study on mothers' views of television and children 's perceptions of their mothers' socialization efforts regarding television . Results from the investigation involving 174 mother and child (in Grades 3-6) dyads suggest that mothers' perceptions of their responsibilities rega rding children's television viewing vary by parental style. In addition, ch ildren's perceptions of mothers' verbal interactions about TV and coviewing together with opinions, monitoring and controlling of television similarly vary across parental styles. These findings support previous research that parental styles play a role in determining the manner in which mothers soc ialize their offspring about television.